Barnaby Bright. A fake man, a real campaign. Always running for Sheriff, his material would make you question the validity of not just his Sheriff campaign, but all of them.
Brand
SCADPRO X MSCHF: Barnaby Bright
Timeline
10 Weeks
Role
Project Lead, Creative Director
Project Overview
Working with art collective MSCHF, we were given one simple prompt: Research a cultural, social, or technological system, find a loophole, and exploit it in 8 weeks. Through research for Georgia’s upcoming elections, I found out the requirements to hold power in government were low, especially with the role of Sheriff.
Challenge
Initial legal concerns led us to change our view. Instead, running a campaign for EVERYONE to be Sheriff. Originally, users were taken to a website where they could fill out a form on their qualifications. The form would return if they are qualified to be Sheriff and where, sending them to the state’s websites to submit applications. At our midterm review, we received critique from MSCHF about the effectiveness of our campaign. Seeking to create a bigger impact, we pivoted.
Process
So we created Barnaby Bright. A Sheriff campaigning everywhere completely and legally qualified with no real qualifications. Our team created: 29 Posters & Yard Signs A Full Website of 20+ unique merch items 1 Full Campaign Video 1 Campaign Game Full campaign branding package Many Reimagines (photoshopped) Photos A Website Active Social Media
Results
I created the website (copy, design, imagery), campaign game, campaign videos, photoshopped images, and campaign brand package. (and I got to try my hand at some stickers and posters too!)